These tools appear in the same conversations but are hired for different jobs. Match the tool to the gap in your stack — not the other way round.
Shopify
The job: hosted platform: fastest path to a serious store. Deeper dive: why Shopify stands out · getting started.
WooCommerce
The job: open-source control on your own hosting. Deeper dive: why WooCommerce stands out · getting started.
Store.link
The job: instant sheet-to-store for validating demand. Deeper dive: why Store.link stands out · getting started.
The decision rule
Name the gap first (which job above is currently manual, broken or missing?), then pick the tool built for exactly that. If two tools share a job, trial the one whose strength matches your top requirement.