Short answer: GeoTargetly is worth it when the job it does — a geo-targeting tool that shows location-specific content, popups and redirects to website visitors — is a live gap in your operation, and not before.
What you're paying for
The value case rests on that one job. If it's currently done manually, badly, or not at all, the tool typically pays for itself.
When it isn't
You're pre-launch, or a tool you already pay for covers most of the job. Check alternatives first.
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