Hotjar
8.6
/10
Heatmaps, recordings, and surveys for CRO
CRO Free Plan Available 15-Day Free Trial Est. 2014
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Score Breakdown
About Hotjar
Hotjar provides heatmaps, session recordings, conversion funnels, and user feedback surveys. It reveals exactly how visitors navigate your website — where they click, scroll, and abandon. Essential for CRO (conversion rate optimisation) teams. Integrates with Google Analytics, Segment, and major analytics platforms.
Key Features
- Heatmaps
- session recordings
- surveys
- funnel analysis
- free plan
Who Is It For?
✅ Best for
CRO teams, UX researchers, ecommerce merchants
⚠️ Not ideal for
Advanced A/B testing, large-scale data warehousing
Pricing
- Starting price
- $32/month
- Pricing model
- Per month subscription
- Free plan
- ✅ Yes
- Free trial
- ✅ 15 days