Looker Studio (Data Studio)
8.5
/10
Free data visualisation and reporting from Google
Analytics Free Plan Available Est. 2016
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Score Breakdown
About Looker Studio (Data Studio)
Looker Studio (formerly Google Data Studio) is a free business intelligence tool from Google. It connects to GA4, BigQuery, Google Ads, Sheets, and 100+ data sources via community connectors. Allows building custom dashboards and reports with drag-and-drop tools. Widely used by digital marketers and ecommerce analysts.
Key Features
- Free
- Google integration
- custom dashboards
- 100+ connectors
Who Is It For?
✅ Best for
Marketers, ecommerce analysts, agencies, anyone using Google tools
⚠️ Not ideal for
Enterprise data governance, non-Google environments
Pricing
- Pricing model
- Free
- Free plan
- ✅ Yes
- Free trial
- ❌ No